Oct 20, 2011

Gaddafi in Advertising

As a follow-up to my Bin Laden Advertising Legacy post a few months ago, here's a look at the just recently deceased Moammar Gaddafi and his appearances in advertising.

Amnesty International
"Your signature has the power"
Ad Agency: TBWA Paris, France.
Amnesty International France used several dictators in this campaign to illustrate the power of a signature.

International Society for Human Rights (ISHR)
Ad Agency: Ogilvy, Frankfurt, Germany
Following on from Amnesty's campaign, this campaign for the International Society for Human Rights shows modern dictators such as Gaddafi scared of a mouse (the clicking kind).

Gulf News
"Perspective. Irrespective."
Ad Agency: Derek & Priti, Dubai, UAE
Dictators have been all the rage this year in the Middle East. And what better place to read about it than in Gulf News.

France 24, "The Tweets"
Ad Agency: Marcel, Paris, France.

A parody of Alfred Hitchcock's "The Birds" film poster. French international news channel, France 24, compares the bringing down of Gaddafi's regime by viral social media to the menacing birds in Hitchcock's movie that send a town into chaos.

This was accompanied.by a 3D animation / viral video to help promote the station's new twitter feed and it's role in the Arab Spring.

Ad Agency: McCann Erickson, Melbourne, Australia
Tongue-in-cheek ad by Australian life insurance firm, Lifebroker. If only Moammar had taken out a policy...

With Gaddafi now eliminated, advertisers may need to consider using the depiction of other dictators - such as Iran's Amadinehjad Syria's Al-Assad or Venezeula's Chavez (who's fast losing all his global pals).