Sep 25, 2012

My Top 5 Swingin' Vintage
Jumpsuit Ads

It just wouldn't have been the Seventies without the easy slip-on slip-off all-in-one piece of clothing known as the jumpsuit. Synonymous with the era, it featured quite prominently in its time and was a sizzlin' hot fashion item.

Here are 5 of the best vintage print jumpsuit ads I could find in my on-going and endless search for classic ads. So grow out your chest hair, zip yourself up, stand proud and let's make these "comfortable fit" numbers happen!



5. Ah Men, "Jumpsuits For Ah Men", 1970's.
Here we have our hirsute model and his female companion sporting a hooded variation of the jumpsuit family in the popular terry toweling fabric. Great for absorbing any moisture or sweat build-up. The girl accessory shown is not included.

"Designed for people like you who make things happen." 



4. Pacesetter Knit Jumpsuits, 1972.
Clearly pitched towards the "Donny & Marie" crowd, this ad was featured in a vintage catalogue. A smokin' get-up for going out, featuring swinging flare bottoms, contrast color "side panel" striping down the sides and "slash pocket trims". Multicolor his 'n her shirts an optional extra.

"The newest, fast-moving, high fashion trends of today in men's wear."



3. The Fifth Season, "Terry Turn-Ons", 1978.
The stretch terry toweling has returned, with a high waistband and wide lapels brought to you by The Fifth Season. Our Wayne Newton wannabe has a disco date and he's not afraid to do her hustle.

"... a fit that makes the most of your body."



2. The Fifth Season, "The Before Or After Anything Suit", 1970's.
The Fifth Season return with the "Before Or After Anything" suit. Any commentary on this wouldn't do justice to the stellar body copy in the ad:

"The Before Or After Anything Suit.

Their heads are together. He cares for the good things of life. He's an achiever. He's confident. He likes his clothes smooth, sexy, comfortable - masculine.


The "Do Anything" jumpsuit goes to party, bistro, patio or pad.

She makes the right decisions about her man, about her looks, about her clothes.

The "Do Anything" jump suit of  SuperSuedePlus(TM) fits like a glove ... tough looking, but soft as a kitten. Designed by Jump Suits Ltd for people like you."



1. The Fifth Season, "One Easy Piece", 1970's.
This has to be one of my favorite vintage ads in my entire collection. The Fifth Season feature another jumpsuit number. And our Francis Ford Coppola look-alike has returned. He's ditched his lover from the previous ad, donned a polyester tight fit - known as "The Big Zip" and he looks hungry for some love action!

Who ever wrote these Fifth Season ads needs some kind of award for the blistering words - all zipped up into one suit of body copy. As I did for the previous ad, here's the full body text:

"One Easy Piece.

Because one is enough, when it's you. Show where you're headed in the ultimate fashion climax.

Fits so tight it shows all you've got... you're a walking turn-on. And treats your body as well as she does.

Easy on, easy off, quick as a flick of her tongue. Sexy cool crinkle cloth for those hot nights to come. Designed with your desires in mind... she'll eat you alive in it.

The Big Zip in 50% polyester / 50% cotton. Long-sleeved in rust, blue or black. Short-sleeved in natural, blue or camel.

Are you man enough to fill it?"


3 comments:

  1. I am so glad that the 70s are but a dim childhood memory. I feel mo0lested just reading the copy.

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  2. Where can I get a jumpsuit like the fifth season ones? They're kind of amazing.

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    Replies
    1. Your best bet would be to check the local thrift stores in your area - some of which specialize in catering to vintage threads. Good luck!

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