Following my previous blog posts on Bin Laden's Legacy in Advertising and Gaddafi in Advertising, it's only fair to look at "faminist" Kim Jong-il's image as used in advertising (primarily print and posters here).
|International Society for Human Rights (ISHR)|
Ad Agency: Scholz & Friends, Berlin, Germany, 2009.
Celebrating 60 years of the ISHR promoting human rights, the anniversary cakes were "shared" with various leaders of dictatorships around the world, including Kim.
Ad Agency: Ogilvy, Frankfurt, Germany. 2010
The ISHR more recently also had a campaign showing world dictators scared of the modern mouse. This particular ad is poorly photoshopped but still conveys the intended message.
|S-K Bedding & Mattresses|
"Who says there's no rest for the wicked?"
Ad Agency: Publicis, South Africa, 2004.
"History's produced a lot of bad eggs.
Thankfully, ours are always good."
Ad Agency: The Jupiter Drawing Room, South Africa, 2007.
Also from South Africa, Nulaid Eggs uses Jong-il's likeness in egg form to illustrate a bad egg.
Ad Agency: Contrapunto BBDO, Madrid, Spain, 2008.
"See no evil?"
Ad Agency: LINs, Malaysia, 2008.
"Your signature has the power"
Ad Agency: TBWA, Paris, France, 2008.
2008 saw a volley of ad rockets fired by Amnesty International against North Korea's supreme leader as well as others.
Contrapunto BBDO used the fly on the nose (using Amnesty's logo) as a symbol and visual metaphor for human rights abuses which is as plain as the nose on their face, right in front of these leaders' eyes and yet never quite visible to them.
The campaign from LINs in Malaysia is not quite as clear. It uses the recent optical illusion meme of staring at a point (in this case a red crosshair mark) for several minutes and then looking at a white surface to reveal a face illusion. These directions aren't given in the ad and therefore assumed that people know what to do when viewing it. Also there is a tenuous link between this and the ad's message ("See no evil?") which may have been somewhat lost in translation (?).
The final ad here, by TBWA Paris, is the most clear and powerful (and also featured in my Gaddafi blog post).
|Reporters Without Borders|
"Only a free press can hurt them.
Support our fight."
Ad Agency: Saatchi & Saatchi, Paris, France, 2010
Reporters Without Borders and Saatchi & Saatchi Paris put together a campaign last year which reverts to the visual metaphor of a crushed press image of global dictators.
|Benetton, "UNHATE" campaign|
Ad Agency: Fabrica, Italy, 2011.
|Amnesty International Portugal, "Tyrannybook" app|
Ad Agency: Leo Burnett, Iberia, 2010.
|Kim Jong-il profile, Tyrannybook.|
Modelled on the look and aesthetics of Facebook, both users and the organization can update leaders' profiles on their most recent abuses. Users could also link up as allies and participate in group discussions, exchange points of view and discuss current events.
While this app has now expired, it may have been a foretelling of the role Facebook would play in the 2011 Arab Spring uprising through the Middle East.
With Kim Jong-il kicking the bucket, advertisers now have one less dictator to use in their messages. 2011 has been a terrible year for oppressive global leaders.