|Cesar Dog Food, "Kozmo"|
Although I wasn't aware of it at the time, the ads that I had collected were for Cesar Dog Food. The campaign cunningly pictured beautiful dogs alongside their doppelganger owners.
|Cesar Dog Food, "Sugar"|
Now whether they were real owners or models selected for their looks was never determined. But the people photographed bore a striking resemblance to their hounds.
|Cesar Dog Food, "Fido"|
The advertising spoke directly to dog owners and all lovers of mutts everywhere. It literally played up the idea that masters look like the spitting image of their four-legged friends - right down to the attitudes on their faces.
|Cesar Dog Food, "Trixie"|
For each ad in this print campaign, the portrait of the look-alike individual sits alongside the photo of their faithful pooch. The body copy in each ad reads,
"He/She might look like you. But he/she doesn't have to eat the same food".
|Cesar Dog Food, "Rex"|
The campaign was developed by ad agency Almap / BBDO, Brazil, and was launched in January, 2000.
|Cesar Dog Food, "Fluffy"|
The creative team were Roberto Pereira (copywriter), Valdir Bianchi (Art Director), Fernao Cosi (Account Supervisor), Ricardo Oltramari (Advertising Supervisor), Eugenio Mohallem (Creative Director) and Manolo Moran (Photographer).
|Cesar Dog Food, "Spot"|
Aren't they great?
|Cesar Dog Food, "Spike"|